As a business owner, your first priority should be keeping as much profit as possible, including minimizing the number of chargebacks you experience. Chargebacks can not only eat into your profits but also throw suspicion into your reputation with your payment processor. A chargeback reversal happens if you win the second presentment (sometimes called “re-presentment”) part of the chargeback dispute process.
Chargeback reversals will help your business, but it can be hard to prove your case. Further, many merchants choose not to dispute chargebacks at all after considering the amount of time and cost associated with going through the dispute process. You can learn more about chargeback arbitration here. If you do choose to dispute a chargeback, here are some tips for achieving a chargeback reversal: